January 20th Humane Society Social Media Event13 Jan

Please join us for our January LDA event at the Kentucky Humane Society!

On January 20th, from 6-8pm we will be hearing from their social media team on how they have utilized social media in the non profit world. Success, failures, lessons learned and what they are doing moving forward in 2015. The event will take place on their main campus, 241 Steedly Drive, Louisville, KY 40214. Light appetizers will be provided and we will have an open bar.

This event is limited to 50 people so don’t wait to sign up! Click here to register.

When: Jan. 20 6-8pm
Where: Kentucky Humane Society
241 Steedly Drive Louisville, KY 40214


LDA Holiday Networking Event – 12/1703 Dec

Please join us for the LDA December Holiday/Networking Event!

When: Wednesday, December 17th 6- 8pm
Where: El Toro (300 Distillery Commons, Suite 470)
Details: Admission to the event is free! Drinks and hors d’oeuvres will be provided courtesy of El Toro.

We’ll also be giving away fun holiday gifts as door prizes that you won’t want to miss.

Keeping with the spirit of giving during the holidays, we would also like to take this opportunity to give back to our community. We’re asking that attendees bring a donation of old technology (computers, laptops, etc) or a monetary donation to support the Jefferson County Public Schools with technology education. Some items they are in need of are below:

Networking hardware
Old smart phones and/or tablets
LCD Monitors
Networking supplies (Cat5/6 cable, cable ends, fiber cable/ends)
Computers / Servers / Laptops
Laptop/Server/Computer hard drives

Click here to RSVP and secure your spot today.

We hope you’ll join us for an exciting evening filled with food, drinks and conversation with your digital peers.
We look forward to seeing you there!

Happy Holidays from LDA!


Geolocation: The Intersection of Place and Value – 11/1810 Nov

A panel of industry-leading geolocation experts will be joining the Louisville Digital Association next Tuesday, November 18th, to discuss how place can deliver value for brands and businesses in today’s mobile age. The event will take place at Studio Nulu (1320 East Washington Street) from 6 – 8 p.m. Doors open at 6 with hors d’oeuvres, networking and a cash bar. The panel discussion will begin at 6:30.

This is a free event!

We will feature Jeff Hardison from Meridian, Inc., Joe Montgomery of Class120, as well as a representative from leading location tracking and organization, Esri. The discussion will be hosted and moderated by Sam Douglass, LDA Board of Directors member and LEAP VP of Account Strategy.

Questions that the panel will answer include:

-What is Geolocation?
-How does it work?
-What are the benefits?
-Who is using it successfully today? And how?
-What are the challenges we face?
-What does the future look like?

Where: Studio Nulu 1320 East Washington St.
When: November 18th at 6pm
Food and Drinks/Networking: 6:00 – 6:30
Panel Discussion/Q & A: 6:30-8:00

RSVP here to reserve your spot!

RSVP now to reserve your spot and help us gather a headcount for food and drinks. We hope you’ll join us for what promises to be an intriguing conversation on geolocation.

We look forward to seeing you there!


2014 LDA Digital Media Summit Wrap-Up18 Oct

The 2014 Louisville Digital Association’s Digital Media Summit is a wrap and my what a day it was. Thanks to all who came to support the LDA in our annual fund-raising event. The content was spectacular, the food was great, the facility was outstanding (minus the mini heat wave after lunch) and the chance to meet, greet and network was awesome.

While we’re still compiling the numbers, we already know that this year’s Summit by far exceeded each year prior in terms of attendees, ticket sales and more. So thank you, so much, for helping support the LDA and its mission.

As promised, here are the slide decks from the various speakers. Be sure to follow them on Twitter and share their goodness with your networks as well!

Rick Murray (@rickmurray) – A Decade of Chasing What’s Next

Erik Deckers (@edeckers) – 10 Professional Writing Secrets

Tim Hayden (@TheTimHayden) and Tom Webster (@webby2001) – The Mobile Commerce Revolution

Jason Brown (@leanvertising) – Paid Advertising on Facebook, How to PPC Ninjas Really Work

Kyle Lacy (@kyleplacy) – 5 Technology Trends Disrupting Behavior

Dr. Karen Freberg (@kfreberg) – Communicating at the Right Time, Right Channel and Right Situation in a Crisis

Julia Roy (@juliaroy) – Your Brand, Your Brain


One Week Left To Get Your LDA Summit Tickets!03 Oct

The Sixth Annual Digital Media Summit is less than two weeks away and you have just one week left to reserve your seat! This year’s event promises to be an incredible learning experience from nationally renown speakers and experts in the marketing, communications and digital space. And you get that without having to leave Louisville!

Register Now

The deadline for registrations is Friday, Oct. 10 — one week from today. If you’re on the LDA’s mailing list, you can register for a member rate of just $129. The price includes breakfast and lunch, plus an incredible day of learning.

See the full agenda here.

Read more about the event on the registration page.

Former Edelman Digital president Rick Murray headlines a speaking docket that makes the LDA Digital Media Summit one of the premier one-day digital marketing events in the country. Do not miss it! Other speakers include:

  • Kyle Lacy of Salesforce-Exact Target Marketing Cloud
  • Julia Roy of Workhacks
  • Edison Research’s Tom Webster
  • Mobile expert Tim Hayden
  • University of Louisville communications professor Dr. Karen Freberg
  • Social advertising ninja Jason Brown
  • Erik Deckers of Pro Blog Service
  • All hosted by our very own Jason Falls!

Get your tickets now! And we’ll see you on Thursday, Oct. 16 at Bellarmine’s Frazier Hall!


Digital Pioneer Rick Murray Joins LDA Summit Lineup as Keynote Speaker15 Sep

As promised, the 6th Annual Louisville Digital Association’s Digital Media Summit lineup for Oct. 16, just got better. Former Edelman Digital and Edelman Midwest president Rick Murray, one of the most respected minds and influencers in the world of digital marketing, will be the event’s opening keynote speaker. Murray will bring his incredible insights to attendees in sharing what he has learned in his career of chasing what’s next.

The event is presented by Brown-Forman and the Bellarmine University School of Communication. Other sponsors include the Salesforce/Exact Target Marketing Cloud, Sparkcentral, Social Strata and LEAP.

Rick MurrayMurray was a true digital communications pioneer, bringing social and digital technologies and practice to traditional agencies and PR firms long before there were people considered social media “gurus.” His talk will focus on what he learned along the way and where he sees successful marketers focusing in years to come.

“If you want to know how digital works into traditional communications strategies like public relations, there is no more qualified person on the planet to tell you about it than Rick Murray,” said Jason Falls, LDA co-founder, board member and host of the Oct. 16 event. “We have again landed a true expert practitioner in the digital marketing space to come to Louisville and share their knowledge with us. We can’t wait to learn from him and are excited to offer that opportunity to the market.”

Murray started at Edelman in 2003 and later founded and ran its global digital practice. Edelman is the world’s largest public relations firm with over 5,000 employees in 65 cities around the globe. Murray’s former charge, Edelman Digital, is a division with over 1,000 employees and represents almost 25 percent of all the company’s total fees.

Since leaving Edelman six months ago, Murray has been doing consulting with friends he’s met along the way and taking lots of vacations with his wife, Lea, their children and new grandson, who was born in Louisville last December.

The 2014 Digital Media Summit is a one-day digital media conference hosted by the LDA which serves as the primary fund-raiser for the professional organization. In addition to Murray, this year’s event will feature Workhacks founder Julia Roy, Kyle Lacy of the Salesforce/ExactTarget Marketing Cloud, mobile marketing experts Tim Hayden and Tom Webster, UofL communications professor and digital communications expert Dr. Karen Freberg and more. The complete itinerary and information can be found at http://bit.ly/ldasummit2014.

The all-day event will take place at Bellarmine University’s Frazier Hall. The ticket price ($129 for LDA Members and $179 for non-members) includes breakfast and lunch. Special student pricing is set for $49 for students with a current and valid college I.D.

Reserve your ticket for the Summit now:


Louisville Digital Association’s 6th Annual Digital Media Summit Oct. 1626 Aug

Noted digital marketing industry experts again fill the roster for the Louisville Digital Association’s annual Digital Media Summit, the organization’s annual fund-raising conference to be held October 16 at Bellarmine University. The event, presented by Brown-Forman and the Bellarmine University School of Communication, will feature authors and experts Kyle Lacy, Tim Hayden, Tom Webster, Julia Roy and UofL’s Dr. Karen Freberg, among others. A “notable” keynote speaker will headline the event, but will be announced in the coming weeks.

The event will run from 8:30 a.m. until 4:30 p.m. at Frazier Hall on the Bellarmine Campus. Breakfast and lunch are included in the ticket price.

Louisville Digital Association Digital Media Summit

Business professionals, marketers, advertising and public relations executives, entrepreneurs and startup enthusiasts alike should reserve their spot early. (The ticket form is below.) Registration for members of the Louisville Digital Association and related partner organizations like the International Association of Business Communicators (IABC), is $129 and includes breakfast and lunch, plus the full day featuring nine digital marketing expert speakers. For non-members, the rate is $179. Student registration, with proof of enrollment, is just $49. There is no early-bird registration this year, but registration is limited and will close Oct. 10. Reserve your seat now.

“Once again, the Louisville Digital Association has been able to bring an incredible lineup of industry experts to town to help marketers, entrepreneurs, business people and more further understand and leverage the online world to drive their business,” said LDA co-founder and board member Jason Falls. “These are speakers all of us on the board would pay to see. That’s one of the top criteria for bringing them here so our audience in Louisville can do just that.”

The speaker lineup includes:

  • Kyle Lacy, senior manager of content marketing and research for the Salesforce ExactTarget Marketing Cloud and author of three industry books, including Branding Yourself with fellow speaker Erik Deckers. Kyle will dive into current trends and expectations for the digital marketing space.
  • Julia Roy, founder of Workhacks and productivity expert who burst onto the Internet scene as one of the first true “personal brand” celebrities. She will cap off the day with innovative and useful productivity tips for every business and professional.
  • Tom Webster, Vice-President for Strategy at Edison Research, one of the leading consumer research firms globally, and co-author of The Mobile Commerce Revolution with …
  • Tim Hayden, principal of THH Strategy and former North American lead for mobile marketing for Edelman and, with Webster, co-author of The Mobile Commerce Revolution. The two will present their findings and conclusions from their new book, which publishes the week of the event!
  • Dr. Karen Freberg, Assistant Professor of Communications at the University of Louisville and noted academician studying the application and effects of social media and digital marketing related to public relations and crisis communications. Her talk will focus on how to choose and leverage the right channels during a crisis.
  • Erik Deckers, president of Pro Blog Service, co-author of The Owned Media Doctrine, No Bullshit Social Media (with LDA’s own Jason Falls) and Branding Yourself (with fellow speaker Kyle Lacy). Deckers will provide content marketing expertise focused on the practice of writing and writing well.
  • Jason Brown, founder of SERPWoo and digital marketing data expert who will explore the science and data driven approach to social advertising.
  • And a surprise keynote speaker to be announced in the coming weeks!

The event is hosted Falls, a noted industry expert and pundit who has led or worked with brands like Cafepress, Jim Beam, Trident, Humana, AT&T, Bacardi, Maker’s Mark and more. Falls is the co-author of two books on digital marketing topics, the aforementioned No Bullshit Social Media with Deckers, and The Rebel’s Guide to Email Marketing with DJ Waldow.


This year’s event sponsors include the presenting sponsors, Brown-Forman and the Bellarmine University School of Communication, along with the Salesforce ExactTarget Marketing Cloud, Leap and Sparkcentral along with Social Strata among others.

Thanks to our sponsors:

Brown-Forman Bellarmine University
Leap Agency Salesforce Exact Target Marketing Cloud
Social Strata Sparkcentral

“Each year, our attendees say things like, ‘This was the best conference I’ve attended,’ or ‘I learned more today than I could have hoped for,” said Campbell Boyer, LDA president. “We’re hoping the word is continuing to spread that the LDA Digital Media Summit every year is the must-attend conference in the region for this type of learning. Not only do the attendees get incredible access and education from top-tier experts in the industry, but they help fund the Louisville Digital Association’s programming and activities for the year by doing so. It’s better than a donation. You get something in return worth every penny.”

The Louisville Digital Association Integrated Communications Summit is now in its sixth year. The profits from the event go to help fund the organization, a non-profit, professional organization based in Louisville.

The Louisville Digital Association, originally founded as Social Media Club Louisville furthers the digital future of Louisville, Ky., and the Commonwealth of Kentucky by facilitating conversations, learning and advocacy for those invested in the business of technology. The LDA brings together the perspectives of engineering and development, design and user-experience, sales and marketing, business and leadership from the Fortune 500 to entrepreneurs to start-ups. It facilitates ongoing dialog to engage and grow all involved, especially those with a connection to the area.


July 1 2014 Networking Event – Commonwealth Tap18 Jun

Tuesday, July 1 from 6-8 p.m. at Commonwealth Tap in Norton Commons.

  • Commonwealth Tap is a craft wine, beer and bourbon bar located at 9411 Norton Commons Boulevard. It features indoor and outdoor seating.
  • Light snacks are available and LDA is providing an assortment of appetizers for attendees
  • Space is limited, so arrive early

Louisville Digital Association Reignites With Summer Networking Event

The Louisville Digital Association (LDA) will host its monthly networking event Tuesday, July 1, 2014, at Commonwealth Tap in Norton Commons. The event reignites a planned year of events, activities and workshops for the organization which brings together the technology, marketing, communications, design and entrepreneurial communities in Louisville and Southern Indiana.

Hors d’ouvres are provided but seating is limited. Be sure to arrive early to connect with others from the Louisville and Southern Indiana digital community. Please pre-register for the event to help us ensure accurate head count for catering.

Commonwealth Tap is located at 9411 Norton Commons Boulevard on the East End of Louisville. LDA’s renewed commitment to networking events will feature locations around the city and Southern Indiana to better include interested attendees in various sections of town.

The July networking event kicks off a renewed commitment by the organization to further the digital future of the Louisville area. The organization facilitates ongoing dialogue to engage and grow all involved, especially those with a connection to the area.


Registration  link
Louisville Digital Association – www.louisvilledigital.org
Commonwealth Tap – www.commonwealthtap.org

Club News,Events,Louisville Tech,Uncategorized

LDA is sponsoring the CharityHack.us Hackathon this weekend!23 Apr

Easter! Derby! Spring!

You do feel like giving back to the community don’t you?

Well then – join some of your favorite techies, designers, and social media gurus for a weekend of fun and doing good!

Sign up at CharityHack.us

VelocitySI      400 Missouri Ave, Jeffersonville, IN 47130

Friday 6-10 pm

Saturday 8-8 pm

Sunday 8-6 pm

We are working with organizations like Waterstep, The Louisville Ballet, and DerbyCity Dragons to give them a booster shot of tech coolness.

CharityHack is sponsored by Louisville Digital Association, YUM, BlueSky, Metro United Way, Cafe Press, and AIGA Louisville.

We need 4 more developers, 3 more designers, and a few more Digital Marketers.

You don’t have to stay the whole weekend, just let us know how much time you have to give.

Lot’s of food, lots of drink, lots of friends. Doing a whole lotta good.



What the bleep are Bitcoins?13 Feb

Okay, so the January event was snowed out. In fact, January was snowed out. February is showing signs of pretty much going the same way, but we at the Louisville Digital Association have faith that you all will still show up on the 26th of February at iHub to learn about Bitcoins! Okay, we really have faith that you want out of the house and that this is a good enough topic for you to escape the kids or the cats for an evening of learning about cool stuff, developing resources, and/or meeting up with your friends.
We are bringing in Lamar Wilson from Lexington to offer us a shortened version of his famous Bitcoin 101 to give us a look at how our world may be changed by the current cybercurrency revolution. Lamar and his partner in Lexington IT company 212ths, Lafe Taylor embrace Bitcoin so completely that they are even accepting it as client payment.

Joining Lamar and Lafe, will be Andy Schroder, from the Greater Cincinnati area, an inventor and renewable fuels guru who has developed a mobile, automated fluid dispenser that accepts bit coin as the payment mechanism. He is setting up systems to make Bitcoin an integral part of his business.

Also coming is attorney Will Montague, a Lexington Corporate Attorney who has really dug into the legal questions surrounding Bitcoin and other virtual currencies. His blog is a good starting point for examining legal questions.

We are preparing a list of local business that accept Bitcoin to help promote local interest in the subject, so please email any that you know of to info@LouisvilleDigital.org.
Come out on the 26th and let us lead you down the path to cyber acceptance!
Please sign up at: LDA What the bleep are Bitcoins?

About the Louisville Digital Association

The Louisville Digital Association (LDA) was established to further the digital future of Louisville, KY and the Commonwealth. With its roots as the Social Media Club of Louisville, the Louisville Digital Association has expanded the conversation to trends on mobile, desktop web, entrepreneurship and technology in addition to social media. We continue to bring together the perspectives of engineering and development, design and user experience, sales and marketing, business and leadership from the Fortune 500 to entrepreneurs and start-ups. The diversity in these viewpoints provides valuable input to all. The Louisville Digital Association facilitates ongoing dialogue to engage and grow all involved, especially those with a connection to the area.

Contact Us

Need to contact the LDA? Just send a shout to info [at] louisvilledigital [dot] org!