McDonnell Delivers Excellent Talk on Digital Marketing16 Apr

As promised, below are the slides from the April 15 Louisville Digital Association gathering. Big thanks to Jim McDonnell for the insightful talk covering the platforms, media and measurement approach to digital marketing.

Also another big thank you to Current360 for sponsoring our April event. Current360 is a full-service marketing agency in Louisville with studio space and capabilities across verticals. Check them out at

Here are Jim’s slides:


LDA Welcomes Tech Guru Robert Scoble June 1608 Apr

Robert Scoble, one of the world’s most influential technology journalists, bloggers and authors, will speak at the Louisville Digital Association’s June gathering. The noted video blogger well known for almost single-handedly vaulting several technology startups to national and international exposure will discuss the future of technology, entrepreneurship and the digital space at the Muhammad Ali Center from 6 p.m. until 8 p.m., Tuesday, June 16.

Tickets for the event, which includes hors d’ouevres and a cash bar, are $20 and available via the ticket form below.

Robert Scoble comes to LouisvilleScoble’s visit was made possible by an array of generous supporters of the LDA. Brown-Forman, Kindred Healthcare, CafePress, Red e App, Interapt, WeStyle, LEAP and InsiderLouisville.

“These sponsors saw an opportunity to bring a bona fide tech visionary to town to help us learn, but also to show off the innovation and forward-thinking here,” said LDA president Jason Falls. “This is another opportunity for the innovative brands and companies in town to lift up Louisville while being uplifted by Louisville. To learn from Robert and, in turn, help him see the potential and progress happening here is a real gift from these sponsors.”

Scoble is most famous for being the original Microsoft blogger, taking the “ask forgiveness, not permission” approach before corporate blogging was widely accepted. His analysis of the tech scene and points to startup companies over the years has been a boon to apps and entrepreneurs alike.

He is the co-author of what is thought to be the first true book about corporate blogging, Naked Conversations, and his most recent effort, The Age of Context, both titles written with Shel Israel. Scoble’s long-time blog, Scobleizer, is still an industry standard read despite his shift to publishing exclusively on Facebook, Twitter and Google+ in August of 2014. He can be found on Facebook at or Twitter at

Thank you to our generous sponsors!


The Louisville Digital Association’s monthly events also feature next week’s talk from Jim McDonnell of Papa John’s on showing businesses how to hone their digital competitive edge. That event is on Wednesday, April 15 from 6-8 p.m., at iHub and is free and open to the public (RSVP here). The May LDA gathering will highlight the digital strategies of Churchill Downs. Details will be announced soon.

“Based on the popularity of Scoble, we anticipate a large crowd in June, so we wanted to make the tickets available as soon as possible,” Falls explained. “We’ve still got two outstanding learning opportunities before then, so folks should plan on RSVPing to them all!”

RSVP for the Robert Scoble event on June 16 for just $20 here:

The Louisville Digital Association is a 501(c)3 non-profit organization focused on furthering the digital future of Louisville and the surrounding region. It was founded in 2008 as the Social Media Club of Louisville.


Papa John’s Veteran McDonnell Helps Hone Your Digital Competitive Edge – LDA April Event13 Mar

Few people in Louisville understand how to attack digital marketing quite like Jim McDonnell. The director of digital marketing with Papa John’s International will share his insights in Louisville Digital Association’s April gathering on Wednesday, April 15, 2015, from 6-8 p.m. at iHub at 204 S. Floyd Street. Admission is free. Hors d’oeuvres and beverages will be served.

McDonnell’s talk is entitled, “Developing a Competitive Edge in Digital – Platform, Media and Measurement.” He has more than a decade of experience connecting people to brands through technology with companies like Papa John’s, Lowe’s and CNET Networks.

“When your market is fortunate enough to have big brands call it home, it’s fortunate to have the big thinkers and talent that comes with them,” said Jason Falls, president of the Louisville Digital Association. “Jim is one of the true digital marketing brand leaders here. We’re excited to learn from his experience which ranges from web to mobile and hyper local to global in scale. Everyone will learn something at this event.”

McDonnell’s work is rooted in integrating customer wants and needs with the demands of business and the capabilities of technology to deliver great digital experiences. That, coupled with developing media plans to bring the right consumer into those experiences at the right time and leveraging the data to make those experiences better and the media more efficient, rounds out his approach.

A Louisville native, McDonnell is a former member of the LDA Board of Directors, has several undergraduate degrees from the University of Louisville and an MBA from the University of Florida.

The April event is presented by Current 360, a full-service marketing firm based in Louisville.

RSVP below or on the Eventbrite page to reserve your spot and help us gather a headcount for food and drinks.


Louisville’s Civic Data Alliance to hold Second Civic Hacking Event at American Printing House for the Blind on March 21: Coders needed11 Mar

On February 21, Louisville was one of dozens of cities hosting Code for America’s Civic Hacking Weekend for 2015, called CodeAcross.  Civic Data Alliance (CDA) coders worked on gathering information from Open Data Sources to enhance Nearby Explorer, an app created by American Printing House (APH) to let people who are blind get detailed information about locations across the U. S—including street addresses, bus routes, and more.  The effort was a spectacular success.

“We are actually seeing and using the street address information from OSM that CDA imported at the Feb. 21 event. I’m glad someone had the great idea to start with the Clifton Crescent Hill neighborhoods (near where APH is located), because it makes it much easier to experience the dramatic results.  For example, both Google and the onboard NAVTEQ maps report a particular house number as 205, but OSM pins it dead on at 203.” said Larry Skutchan, APH’s technology Project Leader.  “I am amazed to see the power of Civic Data Alliance and what a group of dedicated people can actually accomplish”

The result of the work that day was outstanding: about 1/6 of the data was loaded. But since more data needs to be added, a second day of coding has been scheduled for March 21.

CDA and APH are seeking those interested in coding and Open Data to come to APH March 21 from 9:00 a.m. until 4:00 p.m. to work on the project.  Those who participate can expect a day of programming, design, mapping, and collaboration. They will learn how to mass import buildings and addresses into Open Street Map, and do it.

Admission is free, but space is limited, so only the first 50 people to register may attend.  Please sign up by noon, Thursday, March 19 so they can make sure to have enough resources (and food) on hand to make the day flow smoothly. Sign up at .

Data gathered that day will be used for Nearby Explorer™ An Android app designed by APH. The app empowers users who are blind or visually impaired to independently explore, discover, and enjoy their neighborhoods, in Louisville and other cities throughout the nation– and beyond– with poise and confidence.

The American Printing House for the Blind is located at 1839 Frankfort Avenue, Louisville, Kentucky 40206.


Ready For Some Yeti? Don’t Miss Thursday Night’s Networking Event24 Feb

With the weather and chaos around cancellations and reschedules, we wanted to remind LDA members that we are gathering this Thursday night, Feb. 26, from 5-8 at Red Yeti Brewing Company in Jeffersonville, Ind., for a round of good, old fashioned networking.

Please RSVP so we have a head count to give the management. The food and beverage will be on-your-own, but we’ll try to have some appetizers to munch on. So, come hang with us!

Also, don’t forget that last week’s event on compliance in digital marketing has been rescheduled for Tuesday, March 10 from 6-8 at Red e App in NuLu. RSVP at the Eventbrite page. We’ll serve hors d’ouvres and have a cash bar as we learn from Steve Embry from Frost Brown Todd. Special thanks to Frost Brown Todd and Red e App for sponsoring the event.

See you all Thursday!


Velocity’s “How to Quit Your Day Job” Event – Feb 25th23 Feb

Being able to quit your day job to work on your own startup business idea is a daunting task. A million questions arise, such as:

How can I afford it?
How hard will I have to work?
What happens if I fail?

For most people, it is impossible to give up a steady stream of income and throw caution to the wind to follow their dreams. However, it is actually possible to quit your day job and start up a business. In fact, Velocity has had members in each of it’s last three cohorts that thought the grass might be greener building their own company enough that they took the leap of faith. We’re putting this panel of experts together so that they may share their experiences on how they did it and how they’re doing it.
We’d love for you to attend this event, which will be held on Wednesday, February 25th from 5:30pm to 7pm at 400 Missouri Avenue in Jeffersonville, IN.

RSVP here!

More about the panel:

-Ron Karroll left his job at Humana to start Collabra, a platform that allows students and independent musicians to connect with each other and instructors, socializing the process of learning music

-Chris Bailey left his job at Siemens to start GearBrake, a company that makes a device that provides motorcyclists the reassurance that other drivers will be able to see them in time to avoid a rear-end collision.

-Bill Burke left his job at General Electric to start Calculingua, a software as a service company, modernizing knowledge creation for scientists and engineers to analyze data, collaborate and publish.


Thursday’s Event Postponed; Networking Event Added18 Feb

To err on the side of safety and warmth, the LDA Board of Directors has elected to postpone tomorrow night’s event “How to ensure digital marketing efforts are compliant” with Steve Embry. The forecast for single digits and wind chill, plus the road conditions just give us pause. We’d rather you be safe and warm than run the risk and make you cold.

We will reschedule Mr. Embry’s presentation (using the same Eventbrite event so you can stay RSVP’d if you registered) for Tuesday, March 10 from 6-8 p.m. at Red e App.


Let’s gather next Thursday night from 5-8 at Red Yetti Brewing Company in Jeffersonville, Ind., just across the Big Four bridge. We would love to just gather and chat with no formal program. I’m sure we’ll all need a break from the cabin fever, too.

See you next week. (Please do RSVP on the new eventbrite here or below.) And be sure to add your name to the RSVP for our March 10 event with Steve Embry from Frost Brown Todd on the important issues of compliance in digital marketing.

Louisville Tech

Civic Hacking Event Coming Feb. 2116 Feb

Hey LDA-ers! We’ve learned of a cool civic hacking event coming to town next weekend and wanted to share. Louisville’s Civic Data Alliance and the American Printing House for the Blind (APH) are seeking coders and open data folks to participate in a Civic Hacking Event Feb. 21s. Those interested should come to APH February 21 from 9:00 a.m. until 4:00 p.m. to offer their expertise to work on enhancing an app for people who are blind.  Those who participate can expect a day of programming, design, mapping, and collaboration. They will learn how to mass import buildings and addresses into Open Street Map, and do it.

According to the Civic Data Alliance:

“Data gathered that day will be used to for Nearby Explorer™, an Android app designed by APH. The app empowers users who are blind or visually impaired to independently explore, discover, and enjoy their neighborhoods, in Louisville and other cities throughout the nation– and beyond– with poise and confidence.

Admission is free, but space is limited, so only the first 50 people to register may attend.  We ask people to sign up by noon, Thursday, February 19 so we can make sure we have enough resources (and food) on hand to make the day flow smoothly. Sign up at

The American Printing House for the Blind is located at 1839 Frankfort Avenue, Louisville, Kentucky 40206,

So get on it!


Ensure Your Digital Marketing Efforts Are Compliant – 2/1910 Feb

Please join us on Thursday, February 19th, from 6 – 8 pm at Red E App, where Steve Embry, a lawyer with Frost Brown Todd will be speaking on digital property, TCPA, the Lanham Act, and Kentucky’s new data breach/security act.

Appetizers will be provided and we will have a cash bar.

Admission to the event is free.

Thank you to our event sponsor Frost Brown Todd!

Click here to RSVP and reserve your spot.

Please note:
Red E App is located at 216 S. Shelby Street, Louisville, KY 40202

Parking is on the street. Red E App is on the second floor and you will have to walk up stairs.

We will also be collecting items for Family Scholar House. If you would like to contribute, their wish list is below:
Paper Products – toilet paper, paper towels, and boxed tissues.
Feminine Hygiene Products
Children’s Hygiene Supplies – Diapers (particularly sizes 3,4,& 5), pull-ups, wipes, and hand sanitizer
Household Cleaning Supplies
Cooking Equipment/Eating Utensils Toiletries
Laundry Supplies – Laundry detergent and dryer sheets
General items – light bulbs and gently used lamps
Gently used household furniture and decorative furnishings that makes apartments feel like home
Educational Items

We look forward to seeing you there!


January 20th Humane Society Social Media Event13 Jan

Please join us for our January LDA event at the Kentucky Humane Society!

On January 20th, from 6-8pm we will be hearing from their social media team on how they have utilized social media in the non profit world. Success, failures, lessons learned and what they are doing moving forward in 2015. The event will take place on their main campus, 241 Steedly Drive, Louisville, KY 40214. Light appetizers will be provided and we will have an open bar.

This event is limited to 50 people so don’t wait to sign up! Click here to register.

When: Jan. 20 6-8pm
Where: Kentucky Humane Society
241 Steedly Drive Louisville, KY 40214

About the Louisville Digital Association

The Louisville Digital Association (LDA) was established to further the digital future of Louisville, KY and the Commonwealth. With its roots as the Social Media Club of Louisville, the Louisville Digital Association has expanded the conversation to trends on mobile, desktop web, entrepreneurship and technology in addition to social media. We continue to bring together the perspectives of engineering and development, design and user experience, sales and marketing, business and leadership from the Fortune 500 to entrepreneurs and start-ups. The diversity in these viewpoints provides valuable input to all. The Louisville Digital Association facilitates ongoing dialogue to engage and grow all involved, especially those with a connection to the area.

Contact Us

Need to contact the LDA? Just send a shout to info [at] louisvilledigital [dot] org!