Few people in Louisville understand how to attack digital marketing quite like Jim McDonnell. The director of digital marketing with Papa John’s International will share his insights in Louisville Digital Association’s April gathering on Wednesday, April 15, 2015, from 6-8 p.m. at iHub at 204 S. Floyd Street. Admission is free. Hors d’oeuvres and beverages will be served.
McDonnell’s talk is entitled, “Developing a Competitive Edge in Digital – Platform, Media and Measurement.” He has more than a decade of experience connecting people to brands through technology with companies like Papa John’s, Lowe’s and CNET Networks.
“When your market is fortunate enough to have big brands call it home, it’s fortunate to have the big thinkers and talent that comes with them,” said Jason Falls, president of the Louisville Digital Association. “Jim is one of the true digital marketing brand leaders here. We’re excited to learn from his experience which ranges from web to mobile and hyper local to global in scale. Everyone will learn something at this event.”
McDonnell’s work is rooted in integrating customer wants and needs with the demands of business and the capabilities of technology to deliver great digital experiences. That, coupled with developing media plans to bring the right consumer into those experiences at the right time and leveraging the data to make those experiences better and the media more efficient, rounds out his approach.
A Louisville native, McDonnell is a former member of the LDA Board of Directors, has several undergraduate degrees from the University of Louisville and an MBA from the University of Florida.
The April event is presented by Current 360, a full-service marketing firm based in Louisville.
RSVP below or on the Eventbrite page to reserve your spot and help us gather a headcount for food and drinks.