CNN Commentator, White House Digital Lead Headlines 7th Annual Digital Media Summit

Dan Pfeiffer, the former senior advisor and digital lead for President Barack Obama’s White House, will headline the Louisville Digital Association’s 7th Annual Digital Media Summit presented by Brown-Forman on Thursday, October 8, at the Muhammad Ali Center. Pfeiffer, who led digital and social media strategy for the White House as one Obama’s longest tenured advisors, joined CNN earlier this year as a political commentator.

Dan-Pfeiffer-SmallTickets for the event are on sale now at the LDA website at

Pfeiffer heads an all-star lineup of digital media and marketing experts in the LDA’s one-day event which has become the premier digital marketing event in Louisville. Other speakers include The Content Code and Return on Influence author Mark Schaefer, Brainfluence author Roger Dooley and web analytics “ninja” Christopher Penn.

“Each year we try to outdo the previous year’s summit in presenting the best thinkers and ideas for Louisville’s marketing and business community,” said Jason Falls, president of the LDA. “I think we’ve done it again. Dan Pfeiffer’s strategies revolutionized the Presidency. Mark Schaefer is one of the leading digital strategists in the world. Christopher Penn is widely regarded as the world’s leading authority on web analytics for marketing. And that’s just three of the day’s speakers.”

Tickets for the event are $159 for LDA members and $199 for non-members. The cost includes breakfast, lunch and a full day of sessions to help business owners and marketers maximize their digital marketing strategies and tactics. Tickets can be purchased at the LDA’s website at

“When people invest a little money in an event like this, they want to walk away with actionable steps to improving their spend and return on marketing dollars,” Falls explained. “To this day, we still have Summit attendees saying it was the most well-spent conference investment they’ve ever made. We pride ourselves on that and know this year will produce another round of happy attendees.”


Other speakers include:

  • Rosemary O’Neill, CEO of Social Strata
  • Jason Hiner of TechRepublic, CBS Interactive and co-author of Follow the Geeks
  • Sara George, Communications Director for Kentucky Transportation Cabinet’s District 12
  • Ted Wendling, Verizon Wireless solutions architect
  • A panel discussion on the good, bad and ugly of native advertising featuring representatives from Insider Louisville, BuzzFeed, Elasticity, Shift Communications and more.

The LDA’s Digital Media Summit is presented by Brown-Forman and proudly sponsored by Delivra, El ToroElasticity, Insider Louisville, Kindred HealthcareLEAPSocial StrataVerizon Wireless and Zignal Labs.

For a PDF of the tentative agenda, click here.

“The digital media landscape presents brands, organizations and even government with new challenges every year,” Falls said. “It is imperative for marketing, communications and even leadership to stay abreast of the latest trends, strategies and tactics to be effective communicators. This event serves that role for businesses in and around the Louisville market and many beyond. It’s become a ‘don’t-miss’ event. So, don’t miss it.”

Tickets are available through Monday, Oct. 5 online at

Creating Pictures Like A Pro with Dan Dry

Dan Dry, Chief Visual Officer and Senior Vice President at Power Creative
Dan Dry, Chief Visual Officer and Senior Vice President at Power Creative

Learn the best tips and tricks on getting great shots, even from your smartphone, from one of the masters in the field. Dan will show you how to take photos for your blog and your clients, or just the other stuff we’re all really into like selfies, vacation and family photos and the most coveted Instagram photos of your dinner.

The event will be held at Power Creative on September 14, 2015, from 6 to 8 pm. This event is free for Louisville Digital Association and Society of Professional Journalists.

Dan currently holds the position of Chief Visual Officer and Senior Vice President at Power Creative He has won over 400 national and international photography, advertising and design awards during his career. He is the sole author of over 23 coffee table books and cookbooks. Prior to joining Power Creative, he worked for over 20 years in all phases of corporate and advertising photography shooting for Fortune 500 companies and advertising agencies.

Dan has lectured and mentored students at dozens of colleges and universities around the country, as well as judged countless professional creative competitions for the past 30 years. He has been on the AAF-Louisville Board of Directors the past five years and is the newly elected President.

But wait! There’s more!

Jason Latta, Director of Emerging Technology at Power Creative
Jason Latta, Director of Emerging Technology at Power Creative

You also get to meet Jason Latta, the Director of Emerging Technologies at Strike Lab, a division Power Creative, and tour the lab to see some of the latest in cutting edge tech. Jason has over 20 years of experience with a wide range of interactive technologies, from web and mobile to virtual reality to Kinect-based gestural experiences. He conceived and helped create Power Creature’s innovation lab, a collection of individuals and technology that focus on exploring new digital platforms that allow clients to engage consumers in newer, more innovative, more immersive ways.

Power Innovation Lab-1
Power Innovation Lab

Power Creative, is a Louisville based full service agency that was founded almost 40 years ago and has more than 130 employees working in the core services of Advertising and Public Relations, integrated with the specialized disciplines of Architectural Art and Design, Photography, CGI and Digital and Social Media. Register TODAY as seats are limited.

LDA has joined IdeaFestival as a community partner

LDA has joined as a community partner for the upcoming IdeaFestival, which will be hosted September 29-October 2, 2015 in downtown Louisville. The festival is its 15th year of promoting global thinkers and one-of-a-kind innovators that ultimately affect various sectors from business to technology, the arts and sciences and education.

The IdeaFestival has a diverse roster of speakers from top magazine editors to artists, musicians, astronauts and more. The variety of the sessions and speakers provide something for all interests. Now is the best time to get a pass for the day you want to attend or the entire festival. Along with LDA’s community partner role in the IdeaFestival, all LDA members can receive 10% off with the promo code 10OFF here.

To follow the conversation of the IdeaFestival follow the organization on social media.


Twitter: @IdeaFestival


The hashtags are #IF15 and #StayCurious.

Learn more about the IdeaFestival on their website and stay tuned for updates on LDA’s social media platforms.