Papa John’s Veteran McDonnell Helps Hone Your Digital Competitive Edge – LDA April Event13 Mar

Few people in Louisville understand how to attack digital marketing quite like Jim McDonnell. The director of digital marketing with Papa John’s International will share his insights in Louisville Digital Association’s April gathering on Wednesday, April 15, 2015, from 6-8 p.m. at iHub at 204 S. Floyd Street. Admission is free. Hors d’oeuvres and beverages will be served.

McDonnell’s talk is entitled, “Developing a Competitive Edge in Digital – Platform, Media and Measurement.” He has more than a decade of experience connecting people to brands through technology with companies like Papa John’s, Lowe’s and CNET Networks.

“When your market is fortunate enough to have big brands call it home, it’s fortunate to have the big thinkers and talent that comes with them,” said Jason Falls, president of the Louisville Digital Association. “Jim is one of the true digital marketing brand leaders here. We’re excited to learn from his experience which ranges from web to mobile and hyper local to global in scale. Everyone will learn something at this event.”

McDonnell’s work is rooted in integrating customer wants and needs with the demands of business and the capabilities of technology to deliver great digital experiences. That, coupled with developing media plans to bring the right consumer into those experiences at the right time and leveraging the data to make those experiences better and the media more efficient, rounds out his approach.

A Louisville native, McDonnell is a former member of the LDA Board of Directors, has several undergraduate degrees from the University of Louisville and an MBA from the University of Florida.

The April event is presented by Current 360, a full-service marketing firm based in Louisville.

RSVP below or on the Eventbrite page to reserve your spot and help us gather a headcount for food and drinks.


Louisville’s Civic Data Alliance to hold Second Civic Hacking Event at American Printing House for the Blind on March 21: Coders needed11 Mar

On February 21, Louisville was one of dozens of cities hosting Code for America’s Civic Hacking Weekend for 2015, called CodeAcross.  Civic Data Alliance (CDA) coders worked on gathering information from Open Data Sources to enhance Nearby Explorer, an app created by American Printing House (APH) to let people who are blind get detailed information about locations across the U. S—including street addresses, bus routes, and more.  The effort was a spectacular success.

“We are actually seeing and using the street address information from OSM that CDA imported at the Feb. 21 event. I’m glad someone had the great idea to start with the Clifton Crescent Hill neighborhoods (near where APH is located), because it makes it much easier to experience the dramatic results.  For example, both Google and the onboard NAVTEQ maps report a particular house number as 205, but OSM pins it dead on at 203.” said Larry Skutchan, APH’s technology Project Leader.  “I am amazed to see the power of Civic Data Alliance and what a group of dedicated people can actually accomplish”

The result of the work that day was outstanding: about 1/6 of the data was loaded. But since more data needs to be added, a second day of coding has been scheduled for March 21.

CDA and APH are seeking those interested in coding and Open Data to come to APH March 21 from 9:00 a.m. until 4:00 p.m. to work on the project.  Those who participate can expect a day of programming, design, mapping, and collaboration. They will learn how to mass import buildings and addresses into Open Street Map, and do it.

Admission is free, but space is limited, so only the first 50 people to register may attend.  Please sign up by noon, Thursday, March 19 so they can make sure to have enough resources (and food) on hand to make the day flow smoothly. Sign up at .

Data gathered that day will be used for Nearby Explorer™ An Android app designed by APH. The app empowers users who are blind or visually impaired to independently explore, discover, and enjoy their neighborhoods, in Louisville and other cities throughout the nation– and beyond– with poise and confidence.

The American Printing House for the Blind is located at 1839 Frankfort Avenue, Louisville, Kentucky 40206.


Ready For Some Yeti? Don’t Miss Thursday Night’s Networking Event24 Feb

With the weather and chaos around cancellations and reschedules, we wanted to remind LDA members that we are gathering this Thursday night, Feb. 26, from 5-8 at Red Yeti Brewing Company in Jeffersonville, Ind., for a round of good, old fashioned networking.

Please RSVP so we have a head count to give the management. The food and beverage will be on-your-own, but we’ll try to have some appetizers to munch on. So, come hang with us!

Also, don’t forget that last week’s event on compliance in digital marketing has been rescheduled for Tuesday, March 10 from 6-8 at Red e App in NuLu. RSVP at the Eventbrite page. We’ll serve hors d’ouvres and have a cash bar as we learn from Steve Embry from Frost Brown Todd. Special thanks to Frost Brown Todd and Red e App for sponsoring the event.

See you all Thursday!


Thursday’s Event Postponed; Networking Event Added18 Feb

To err on the side of safety and warmth, the LDA Board of Directors has elected to postpone tomorrow night’s event “How to ensure digital marketing efforts are compliant” with Steve Embry. The forecast for single digits and wind chill, plus the road conditions just give us pause. We’d rather you be safe and warm than run the risk and make you cold.

We will reschedule Mr. Embry’s presentation (using the same Eventbrite event so you can stay RSVP’d if you registered) for Tuesday, March 10 from 6-8 p.m. at Red e App.


Let’s gather next Thursday night from 5-8 at Red Yetti Brewing Company in Jeffersonville, Ind., just across the Big Four bridge. We would love to just gather and chat with no formal program. I’m sure we’ll all need a break from the cabin fever, too.

See you next week. (Please do RSVP on the new eventbrite here or below.) And be sure to add your name to the RSVP for our March 10 event with Steve Embry from Frost Brown Todd on the important issues of compliance in digital marketing.


Geolocation: The Intersection of Place and Value – 11/1810 Nov

A panel of industry-leading geolocation experts will be joining the Louisville Digital Association next Tuesday, November 18th, to discuss how place can deliver value for brands and businesses in today’s mobile age. The event will take place at Studio Nulu (1320 East Washington Street) from 6 – 8 p.m. Doors open at 6 with hors d’oeuvres, networking and a cash bar. The panel discussion will begin at 6:30.

This is a free event!

We will feature Jeff Hardison from Meridian, Inc., Joe Montgomery of Class120, as well as a representative from leading location tracking and organization, Esri. The discussion will be hosted and moderated by Sam Douglass, LDA Board of Directors member and LEAP VP of Account Strategy.

Questions that the panel will answer include:

-What is Geolocation?
-How does it work?
-What are the benefits?
-Who is using it successfully today? And how?
-What are the challenges we face?
-What does the future look like?

Where: Studio Nulu 1320 East Washington St.
When: November 18th at 6pm
Food and Drinks/Networking: 6:00 – 6:30
Panel Discussion/Q & A: 6:30-8:00

RSVP here to reserve your spot!

RSVP now to reserve your spot and help us gather a headcount for food and drinks. We hope you’ll join us for what promises to be an intriguing conversation on geolocation.

We look forward to seeing you there!


2014 LDA Digital Media Summit Wrap-Up18 Oct

The 2014 Louisville Digital Association’s Digital Media Summit is a wrap and my what a day it was. Thanks to all who came to support the LDA in our annual fund-raising event. The content was spectacular, the food was great, the facility was outstanding (minus the mini heat wave after lunch) and the chance to meet, greet and network was awesome.

While we’re still compiling the numbers, we already know that this year’s Summit by far exceeded each year prior in terms of attendees, ticket sales and more. So thank you, so much, for helping support the LDA and its mission.

As promised, here are the slide decks from the various speakers. Be sure to follow them on Twitter and share their goodness with your networks as well!

Rick Murray (@rickmurray) – A Decade of Chasing What’s Next

Erik Deckers (@edeckers) – 10 Professional Writing Secrets

Tim Hayden (@TheTimHayden) and Tom Webster (@webby2001) – The Mobile Commerce Revolution

Jason Brown (@leanvertising) – Paid Advertising on Facebook, How to PPC Ninjas Really Work

Kyle Lacy (@kyleplacy) – 5 Technology Trends Disrupting Behavior

Dr. Karen Freberg (@kfreberg) – Communicating at the Right Time, Right Channel and Right Situation in a Crisis

Julia Roy (@juliaroy) – Your Brand, Your Brain


One Week Left To Get Your LDA Summit Tickets!03 Oct

The Sixth Annual Digital Media Summit is less than two weeks away and you have just one week left to reserve your seat! This year’s event promises to be an incredible learning experience from nationally renown speakers and experts in the marketing, communications and digital space. And you get that without having to leave Louisville!

Register Now

The deadline for registrations is Friday, Oct. 10 — one week from today. If you’re on the LDA’s mailing list, you can register for a member rate of just $129. The price includes breakfast and lunch, plus an incredible day of learning.

See the full agenda here.

Read more about the event on the registration page.

Former Edelman Digital president Rick Murray headlines a speaking docket that makes the LDA Digital Media Summit one of the premier one-day digital marketing events in the country. Do not miss it! Other speakers include:

  • Kyle Lacy of Salesforce-Exact Target Marketing Cloud
  • Julia Roy of Workhacks
  • Edison Research’s Tom Webster
  • Mobile expert Tim Hayden
  • University of Louisville communications professor Dr. Karen Freberg
  • Social advertising ninja Jason Brown
  • Erik Deckers of Pro Blog Service
  • All hosted by our very own Jason Falls!

Get your tickets now! And we’ll see you on Thursday, Oct. 16 at Bellarmine’s Frazier Hall!


Digital Pioneer Rick Murray Joins LDA Summit Lineup as Keynote Speaker15 Sep

As promised, the 6th Annual Louisville Digital Association’s Digital Media Summit lineup for Oct. 16, just got better. Former Edelman Digital and Edelman Midwest president Rick Murray, one of the most respected minds and influencers in the world of digital marketing, will be the event’s opening keynote speaker. Murray will bring his incredible insights to attendees in sharing what he has learned in his career of chasing what’s next.

The event is presented by Brown-Forman and the Bellarmine University School of Communication. Other sponsors include the Salesforce/Exact Target Marketing Cloud, Sparkcentral, Social Strata and LEAP.

Rick MurrayMurray was a true digital communications pioneer, bringing social and digital technologies and practice to traditional agencies and PR firms long before there were people considered social media “gurus.” His talk will focus on what he learned along the way and where he sees successful marketers focusing in years to come.

“If you want to know how digital works into traditional communications strategies like public relations, there is no more qualified person on the planet to tell you about it than Rick Murray,” said Jason Falls, LDA co-founder, board member and host of the Oct. 16 event. “We have again landed a true expert practitioner in the digital marketing space to come to Louisville and share their knowledge with us. We can’t wait to learn from him and are excited to offer that opportunity to the market.”

Murray started at Edelman in 2003 and later founded and ran its global digital practice. Edelman is the world’s largest public relations firm with over 5,000 employees in 65 cities around the globe. Murray’s former charge, Edelman Digital, is a division with over 1,000 employees and represents almost 25 percent of all the company’s total fees.

Since leaving Edelman six months ago, Murray has been doing consulting with friends he’s met along the way and taking lots of vacations with his wife, Lea, their children and new grandson, who was born in Louisville last December.

The 2014 Digital Media Summit is a one-day digital media conference hosted by the LDA which serves as the primary fund-raiser for the professional organization. In addition to Murray, this year’s event will feature Workhacks founder Julia Roy, Kyle Lacy of the Salesforce/ExactTarget Marketing Cloud, mobile marketing experts Tim Hayden and Tom Webster, UofL communications professor and digital communications expert Dr. Karen Freberg and more. The complete itinerary and information can be found at

The all-day event will take place at Bellarmine University’s Frazier Hall. The ticket price ($129 for LDA Members and $179 for non-members) includes breakfast and lunch. Special student pricing is set for $49 for students with a current and valid college I.D.

Reserve your ticket for the Summit now:


Louisville Digital Association’s 6th Annual Digital Media Summit Oct. 1626 Aug

Noted digital marketing industry experts again fill the roster for the Louisville Digital Association’s annual Digital Media Summit, the organization’s annual fund-raising conference to be held October 16 at Bellarmine University. The event, presented by Brown-Forman and the Bellarmine University School of Communication, will feature authors and experts Kyle Lacy, Tim Hayden, Tom Webster, Julia Roy and UofL’s Dr. Karen Freberg, among others. A “notable” keynote speaker will headline the event, but will be announced in the coming weeks.

The event will run from 8:30 a.m. until 4:30 p.m. at Frazier Hall on the Bellarmine Campus. Breakfast and lunch are included in the ticket price.

Louisville Digital Association Digital Media Summit

Business professionals, marketers, advertising and public relations executives, entrepreneurs and startup enthusiasts alike should reserve their spot early. (The ticket form is below.) Registration for members of the Louisville Digital Association and related partner organizations like the International Association of Business Communicators (IABC), is $129 and includes breakfast and lunch, plus the full day featuring nine digital marketing expert speakers. For non-members, the rate is $179. Student registration, with proof of enrollment, is just $49. There is no early-bird registration this year, but registration is limited and will close Oct. 10. Reserve your seat now.

“Once again, the Louisville Digital Association has been able to bring an incredible lineup of industry experts to town to help marketers, entrepreneurs, business people and more further understand and leverage the online world to drive their business,” said LDA co-founder and board member Jason Falls. “These are speakers all of us on the board would pay to see. That’s one of the top criteria for bringing them here so our audience in Louisville can do just that.”

The speaker lineup includes:

  • Kyle Lacy, senior manager of content marketing and research for the Salesforce ExactTarget Marketing Cloud and author of three industry books, including Branding Yourself with fellow speaker Erik Deckers. Kyle will dive into current trends and expectations for the digital marketing space.
  • Julia Roy, founder of Workhacks and productivity expert who burst onto the Internet scene as one of the first true “personal brand” celebrities. She will cap off the day with innovative and useful productivity tips for every business and professional.
  • Tom Webster, Vice-President for Strategy at Edison Research, one of the leading consumer research firms globally, and co-author of The Mobile Commerce Revolution with …
  • Tim Hayden, principal of THH Strategy and former North American lead for mobile marketing for Edelman and, with Webster, co-author of The Mobile Commerce Revolution. The two will present their findings and conclusions from their new book, which publishes the week of the event!
  • Dr. Karen Freberg, Assistant Professor of Communications at the University of Louisville and noted academician studying the application and effects of social media and digital marketing related to public relations and crisis communications. Her talk will focus on how to choose and leverage the right channels during a crisis.
  • Erik Deckers, president of Pro Blog Service, co-author of The Owned Media Doctrine, No Bullshit Social Media (with LDA’s own Jason Falls) and Branding Yourself (with fellow speaker Kyle Lacy). Deckers will provide content marketing expertise focused on the practice of writing and writing well.
  • Jason Brown, founder of SERPWoo and digital marketing data expert who will explore the science and data driven approach to social advertising.
  • And a surprise keynote speaker to be announced in the coming weeks!

The event is hosted Falls, a noted industry expert and pundit who has led or worked with brands like Cafepress, Jim Beam, Trident, Humana, AT&T, Bacardi, Maker’s Mark and more. Falls is the co-author of two books on digital marketing topics, the aforementioned No Bullshit Social Media with Deckers, and The Rebel’s Guide to Email Marketing with DJ Waldow.


This year’s event sponsors include the presenting sponsors, Brown-Forman and the Bellarmine University School of Communication, along with the Salesforce ExactTarget Marketing Cloud, Leap and Sparkcentral along with Social Strata among others.

Thanks to our sponsors:

Brown-Forman Bellarmine University
Leap Agency Salesforce Exact Target Marketing Cloud
Social Strata Sparkcentral

“Each year, our attendees say things like, ‘This was the best conference I’ve attended,’ or ‘I learned more today than I could have hoped for,” said Campbell Boyer, LDA president. “We’re hoping the word is continuing to spread that the LDA Digital Media Summit every year is the must-attend conference in the region for this type of learning. Not only do the attendees get incredible access and education from top-tier experts in the industry, but they help fund the Louisville Digital Association’s programming and activities for the year by doing so. It’s better than a donation. You get something in return worth every penny.”

The Louisville Digital Association Integrated Communications Summit is now in its sixth year. The profits from the event go to help fund the organization, a non-profit, professional organization based in Louisville.

The Louisville Digital Association, originally founded as Social Media Club Louisville furthers the digital future of Louisville, Ky., and the Commonwealth of Kentucky by facilitating conversations, learning and advocacy for those invested in the business of technology. The LDA brings together the perspectives of engineering and development, design and user-experience, sales and marketing, business and leadership from the Fortune 500 to entrepreneurs to start-ups. It facilitates ongoing dialog to engage and grow all involved, especially those with a connection to the area.

Club News,Events,Louisville Tech,Uncategorized

LDA is sponsoring the Hackathon this weekend!23 Apr

Easter! Derby! Spring!

You do feel like giving back to the community don’t you?

Well then – join some of your favorite techies, designers, and social media gurus for a weekend of fun and doing good!

Sign up at

VelocitySI      400 Missouri Ave, Jeffersonville, IN 47130

Friday 6-10 pm

Saturday 8-8 pm

Sunday 8-6 pm

We are working with organizations like Waterstep, The Louisville Ballet, and DerbyCity Dragons to give them a booster shot of tech coolness.

CharityHack is sponsored by Louisville Digital Association, YUM, BlueSky, Metro United Way, Cafe Press, and AIGA Louisville.

We need 4 more developers, 3 more designers, and a few more Digital Marketers.

You don’t have to stay the whole weekend, just let us know how much time you have to give.

Lot’s of food, lots of drink, lots of friends. Doing a whole lotta good.


About the Louisville Digital Association

The Louisville Digital Association (LDA) was established to further the digital future of Louisville, KY and the Commonwealth. With its roots as the Social Media Club of Louisville, the Louisville Digital Association has expanded the conversation to trends on mobile, desktop web, entrepreneurship and technology in addition to social media. We continue to bring together the perspectives of engineering and development, design and user experience, sales and marketing, business and leadership from the Fortune 500 to entrepreneurs and start-ups. The diversity in these viewpoints provides valuable input to all. The Louisville Digital Association facilitates ongoing dialogue to engage and grow all involved, especially those with a connection to the area.

Contact Us

Need to contact the LDA? Just send a shout to info [at] louisvilledigital [dot] org!