McDonnell Delivers Excellent Talk on Digital Marketing

As promised, below are the slides from the April 15 Louisville Digital Association gathering. Big thanks to Jim McDonnell for the insightful talk covering the platforms, media and measurement approach to digital marketing.

Also another big thank you to Current360 for sponsoring our April event. Current360 is a full-service marketing agency in Louisville with studio space and capabilities across verticals. Check them out at

Here are Jim’s slides:

LDA Welcomes Tech Guru Robert Scoble June 16

Robert Scoble, one of the world’s most influential technology journalists, bloggers and authors, will speak at the Louisville Digital Association’s June gathering. The noted video blogger well known for almost single-handedly vaulting several technology startups to national and international exposure will discuss the future of technology, entrepreneurship and the digital space at the Muhammad Ali Center from 6 p.m. until 8 p.m., Tuesday, June 16.

Tickets for the event, which includes hors d’ouevres and a cash bar, are $20 and available via the ticket form below.

Robert Scoble comes to LouisvilleScoble’s visit was made possible by an array of generous supporters of the LDA. Brown-Forman, Kindred Healthcare, CafePress, Red e App, Interapt, WeStyle, LEAP and InsiderLouisville.

“These sponsors saw an opportunity to bring a bona fide tech visionary to town to help us learn, but also to show off the innovation and forward-thinking here,” said LDA president Jason Falls. “This is another opportunity for the innovative brands and companies in town to lift up Louisville while being uplifted by Louisville. To learn from Robert and, in turn, help him see the potential and progress happening here is a real gift from these sponsors.”

Scoble is most famous for being the original Microsoft blogger, taking the “ask forgiveness, not permission” approach before corporate blogging was widely accepted. His analysis of the tech scene and points to startup companies over the years has been a boon to apps and entrepreneurs alike.

He is the co-author of what is thought to be the first true book about corporate blogging, Naked Conversations, and his most recent effort, The Age of Context, both titles written with Shel Israel. Scoble’s long-time blog, Scobleizer, is still an industry standard read despite his shift to publishing exclusively on Facebook, Twitter and Google+ in August of 2014. He can be found on Facebook at or Twitter at

Thank you to our generous sponsors!


The Louisville Digital Association’s monthly events also feature next week’s talk from Jim McDonnell of Papa John’s on showing businesses how to hone their digital competitive edge. That event is on Wednesday, April 15 from 6-8 p.m., at iHub and is free and open to the public (RSVP here). The May LDA gathering will highlight the digital strategies of Churchill Downs. Details will be announced soon.

“Based on the popularity of Scoble, we anticipate a large crowd in June, so we wanted to make the tickets available as soon as possible,” Falls explained. “We’ve still got two outstanding learning opportunities before then, so folks should plan on RSVPing to them all!”

RSVP for the Robert Scoble event on June 16 for just $20 here:

The Louisville Digital Association is a 501(c)3 non-profit organization focused on furthering the digital future of Louisville and the surrounding region. It was founded in 2008 as the Social Media Club of Louisville.

Papa John’s Veteran McDonnell Helps Hone Your Digital Competitive Edge – LDA April Event

Few people in Louisville understand how to attack digital marketing quite like Jim McDonnell. The director of digital marketing with Papa John’s International will share his insights in Louisville Digital Association’s April gathering on Wednesday, April 15, 2015, from 6-8 p.m. at iHub at 204 S. Floyd Street. Admission is free. Hors d’oeuvres and beverages will be served.

McDonnell’s talk is entitled, “Developing a Competitive Edge in Digital – Platform, Media and Measurement.” He has more than a decade of experience connecting people to brands through technology with companies like Papa John’s, Lowe’s and CNET Networks.

“When your market is fortunate enough to have big brands call it home, it’s fortunate to have the big thinkers and talent that comes with them,” said Jason Falls, president of the Louisville Digital Association. “Jim is one of the true digital marketing brand leaders here. We’re excited to learn from his experience which ranges from web to mobile and hyper local to global in scale. Everyone will learn something at this event.”

McDonnell’s work is rooted in integrating customer wants and needs with the demands of business and the capabilities of technology to deliver great digital experiences. That, coupled with developing media plans to bring the right consumer into those experiences at the right time and leveraging the data to make those experiences better and the media more efficient, rounds out his approach.

A Louisville native, McDonnell is a former member of the LDA Board of Directors, has several undergraduate degrees from the University of Louisville and an MBA from the University of Florida.

The April event is presented by Current 360, a full-service marketing firm based in Louisville.

RSVP below or on the Eventbrite page to reserve your spot and help us gather a headcount for food and drinks.