Geolocation: The Intersection of Place and Value – 11/1810 Nov

A panel of industry-leading geolocation experts will be joining the Louisville Digital Association next Tuesday, November 18th, to discuss how place can deliver value for brands and businesses in today’s mobile age. The event will take place at Studio Nulu (1320 East Washington Street) from 6 – 8 p.m. Doors open at 6 with hors d’oeuvres, networking and a cash bar. The panel discussion will begin at 6:30.

This is a free event!

We will feature Jeff Hardison from Meridian, Inc., Joe Montgomery of Class120, as well as a representative from leading location tracking and organization, Esri. The discussion will be hosted and moderated by Sam Douglass, LDA Board of Directors member and LEAP VP of Account Strategy.

Questions that the panel will answer include:

-What is Geolocation?
-How does it work?
-What are the benefits?
-Who is using it successfully today? And how?
-What are the challenges we face?
-What does the future look like?

Where: Studio Nulu 1320 East Washington St.
When: November 18th at 6pm
Food and Drinks/Networking: 6:00 – 6:30
Panel Discussion/Q & A: 6:30-8:00

RSVP here to reserve your spot!

RSVP now to reserve your spot and help us gather a headcount for food and drinks. We hope you’ll join us for what promises to be an intriguing conversation on geolocation.

We look forward to seeing you there!


2014 LDA Digital Media Summit Wrap-Up18 Oct

The 2014 Louisville Digital Association’s Digital Media Summit is a wrap and my what a day it was. Thanks to all who came to support the LDA in our annual fund-raising event. The content was spectacular, the food was great, the facility was outstanding (minus the mini heat wave after lunch) and the chance to meet, greet and network was awesome.

While we’re still compiling the numbers, we already know that this year’s Summit by far exceeded each year prior in terms of attendees, ticket sales and more. So thank you, so much, for helping support the LDA and its mission.

As promised, here are the slide decks from the various speakers. Be sure to follow them on Twitter and share their goodness with your networks as well!

Rick Murray (@rickmurray) – A Decade of Chasing What’s Next

Erik Deckers (@edeckers) – 10 Professional Writing Secrets

Tim Hayden (@TheTimHayden) and Tom Webster (@webby2001) – The Mobile Commerce Revolution

Jason Brown (@leanvertising) – Paid Advertising on Facebook, How to PPC Ninjas Really Work

Kyle Lacy (@kyleplacy) – 5 Technology Trends Disrupting Behavior

Dr. Karen Freberg (@kfreberg) – Communicating at the Right Time, Right Channel and Right Situation in a Crisis

Julia Roy (@juliaroy) – Your Brand, Your Brain


One Week Left To Get Your LDA Summit Tickets!03 Oct

The Sixth Annual Digital Media Summit is less than two weeks away and you have just one week left to reserve your seat! This year’s event promises to be an incredible learning experience from nationally renown speakers and experts in the marketing, communications and digital space. And you get that without having to leave Louisville!

Register Now

The deadline for registrations is Friday, Oct. 10 — one week from today. If you’re on the LDA’s mailing list, you can register for a member rate of just $129. The price includes breakfast and lunch, plus an incredible day of learning.

See the full agenda here.

Read more about the event on the registration page.

Former Edelman Digital president Rick Murray headlines a speaking docket that makes the LDA Digital Media Summit one of the premier one-day digital marketing events in the country. Do not miss it! Other speakers include:

  • Kyle Lacy of Salesforce-Exact Target Marketing Cloud
  • Julia Roy of Workhacks
  • Edison Research’s Tom Webster
  • Mobile expert Tim Hayden
  • University of Louisville communications professor Dr. Karen Freberg
  • Social advertising ninja Jason Brown
  • Erik Deckers of Pro Blog Service
  • All hosted by our very own Jason Falls!

Get your tickets now! And we’ll see you on Thursday, Oct. 16 at Bellarmine’s Frazier Hall!


Digital Pioneer Rick Murray Joins LDA Summit Lineup as Keynote Speaker15 Sep

As promised, the 6th Annual Louisville Digital Association’s Digital Media Summit lineup for Oct. 16, just got better. Former Edelman Digital and Edelman Midwest president Rick Murray, one of the most respected minds and influencers in the world of digital marketing, will be the event’s opening keynote speaker. Murray will bring his incredible insights to attendees in sharing what he has learned in his career of chasing what’s next.

The event is presented by Brown-Forman and the Bellarmine University School of Communication. Other sponsors include the Salesforce/Exact Target Marketing Cloud, Sparkcentral, Social Strata and LEAP.

Rick MurrayMurray was a true digital communications pioneer, bringing social and digital technologies and practice to traditional agencies and PR firms long before there were people considered social media “gurus.” His talk will focus on what he learned along the way and where he sees successful marketers focusing in years to come.

“If you want to know how digital works into traditional communications strategies like public relations, there is no more qualified person on the planet to tell you about it than Rick Murray,” said Jason Falls, LDA co-founder, board member and host of the Oct. 16 event. “We have again landed a true expert practitioner in the digital marketing space to come to Louisville and share their knowledge with us. We can’t wait to learn from him and are excited to offer that opportunity to the market.”

Murray started at Edelman in 2003 and later founded and ran its global digital practice. Edelman is the world’s largest public relations firm with over 5,000 employees in 65 cities around the globe. Murray’s former charge, Edelman Digital, is a division with over 1,000 employees and represents almost 25 percent of all the company’s total fees.

Since leaving Edelman six months ago, Murray has been doing consulting with friends he’s met along the way and taking lots of vacations with his wife, Lea, their children and new grandson, who was born in Louisville last December.

The 2014 Digital Media Summit is a one-day digital media conference hosted by the LDA which serves as the primary fund-raiser for the professional organization. In addition to Murray, this year’s event will feature Workhacks founder Julia Roy, Kyle Lacy of the Salesforce/ExactTarget Marketing Cloud, mobile marketing experts Tim Hayden and Tom Webster, UofL communications professor and digital communications expert Dr. Karen Freberg and more. The complete itinerary and information can be found at

The all-day event will take place at Bellarmine University’s Frazier Hall. The ticket price ($129 for LDA Members and $179 for non-members) includes breakfast and lunch. Special student pricing is set for $49 for students with a current and valid college I.D.

Reserve your ticket for the Summit now:


Louisville Digital Association’s 6th Annual Digital Media Summit Oct. 1626 Aug

Noted digital marketing industry experts again fill the roster for the Louisville Digital Association’s annual Digital Media Summit, the organization’s annual fund-raising conference to be held October 16 at Bellarmine University. The event, presented by Brown-Forman and the Bellarmine University School of Communication, will feature authors and experts Kyle Lacy, Tim Hayden, Tom Webster, Julia Roy and UofL’s Dr. Karen Freberg, among others. A “notable” keynote speaker will headline the event, but will be announced in the coming weeks.

The event will run from 8:30 a.m. until 4:30 p.m. at Frazier Hall on the Bellarmine Campus. Breakfast and lunch are included in the ticket price.

Louisville Digital Association Digital Media Summit

Business professionals, marketers, advertising and public relations executives, entrepreneurs and startup enthusiasts alike should reserve their spot early. (The ticket form is below.) Registration for members of the Louisville Digital Association and related partner organizations like the International Association of Business Communicators (IABC), is $129 and includes breakfast and lunch, plus the full day featuring nine digital marketing expert speakers. For non-members, the rate is $179. Student registration, with proof of enrollment, is just $49. There is no early-bird registration this year, but registration is limited and will close Oct. 10. Reserve your seat now.

“Once again, the Louisville Digital Association has been able to bring an incredible lineup of industry experts to town to help marketers, entrepreneurs, business people and more further understand and leverage the online world to drive their business,” said LDA co-founder and board member Jason Falls. “These are speakers all of us on the board would pay to see. That’s one of the top criteria for bringing them here so our audience in Louisville can do just that.”

The speaker lineup includes:

  • Kyle Lacy, senior manager of content marketing and research for the Salesforce ExactTarget Marketing Cloud and author of three industry books, including Branding Yourself with fellow speaker Erik Deckers. Kyle will dive into current trends and expectations for the digital marketing space.
  • Julia Roy, founder of Workhacks and productivity expert who burst onto the Internet scene as one of the first true “personal brand” celebrities. She will cap off the day with innovative and useful productivity tips for every business and professional.
  • Tom Webster, Vice-President for Strategy at Edison Research, one of the leading consumer research firms globally, and co-author of The Mobile Commerce Revolution with …
  • Tim Hayden, principal of THH Strategy and former North American lead for mobile marketing for Edelman and, with Webster, co-author of The Mobile Commerce Revolution. The two will present their findings and conclusions from their new book, which publishes the week of the event!
  • Dr. Karen Freberg, Assistant Professor of Communications at the University of Louisville and noted academician studying the application and effects of social media and digital marketing related to public relations and crisis communications. Her talk will focus on how to choose and leverage the right channels during a crisis.
  • Erik Deckers, president of Pro Blog Service, co-author of The Owned Media Doctrine, No Bullshit Social Media (with LDA’s own Jason Falls) and Branding Yourself (with fellow speaker Kyle Lacy). Deckers will provide content marketing expertise focused on the practice of writing and writing well.
  • Jason Brown, founder of SERPWoo and digital marketing data expert who will explore the science and data driven approach to social advertising.
  • And a surprise keynote speaker to be announced in the coming weeks!

The event is hosted Falls, a noted industry expert and pundit who has led or worked with brands like Cafepress, Jim Beam, Trident, Humana, AT&T, Bacardi, Maker’s Mark and more. Falls is the co-author of two books on digital marketing topics, the aforementioned No Bullshit Social Media with Deckers, and The Rebel’s Guide to Email Marketing with DJ Waldow.


This year’s event sponsors include the presenting sponsors, Brown-Forman and the Bellarmine University School of Communication, along with the Salesforce ExactTarget Marketing Cloud, Leap and Sparkcentral along with Social Strata among others.

Thanks to our sponsors:

Brown-Forman Bellarmine University
Leap Agency Salesforce Exact Target Marketing Cloud
Social Strata Sparkcentral

“Each year, our attendees say things like, ‘This was the best conference I’ve attended,’ or ‘I learned more today than I could have hoped for,” said Campbell Boyer, LDA president. “We’re hoping the word is continuing to spread that the LDA Digital Media Summit every year is the must-attend conference in the region for this type of learning. Not only do the attendees get incredible access and education from top-tier experts in the industry, but they help fund the Louisville Digital Association’s programming and activities for the year by doing so. It’s better than a donation. You get something in return worth every penny.”

The Louisville Digital Association Integrated Communications Summit is now in its sixth year. The profits from the event go to help fund the organization, a non-profit, professional organization based in Louisville.

The Louisville Digital Association, originally founded as Social Media Club Louisville furthers the digital future of Louisville, Ky., and the Commonwealth of Kentucky by facilitating conversations, learning and advocacy for those invested in the business of technology. The LDA brings together the perspectives of engineering and development, design and user-experience, sales and marketing, business and leadership from the Fortune 500 to entrepreneurs to start-ups. It facilitates ongoing dialog to engage and grow all involved, especially those with a connection to the area.

Club News,Events,Louisville Tech,Uncategorized

LDA is sponsoring the Hackathon this weekend!23 Apr

Easter! Derby! Spring!

You do feel like giving back to the community don’t you?

Well then – join some of your favorite techies, designers, and social media gurus for a weekend of fun and doing good!

Sign up at

VelocitySI      400 Missouri Ave, Jeffersonville, IN 47130

Friday 6-10 pm

Saturday 8-8 pm

Sunday 8-6 pm

We are working with organizations like Waterstep, The Louisville Ballet, and DerbyCity Dragons to give them a booster shot of tech coolness.

CharityHack is sponsored by Louisville Digital Association, YUM, BlueSky, Metro United Way, Cafe Press, and AIGA Louisville.

We need 4 more developers, 3 more designers, and a few more Digital Marketers.

You don’t have to stay the whole weekend, just let us know how much time you have to give.

Lot’s of food, lots of drink, lots of friends. Doing a whole lotta good.



5th Annual IABC-LDA Integrated Communications Summit Presentations10 Sep

What a great day at the 5th Annual IABC-LDA Integrated Communications Summit. As promised, here's a rundown of each of the presentations.

Gini Dietrich – Marketing In The Round

Heather Whaling – PR on the Bleeding Edge

David Coomer – What Does Advertising Mean Today

Jayme Soulati – Savvier Social Media Across The Marketing Blend

Chris Whalen and Brian Phillips – Integrated Communications in the Digital Age

David Knox – Thinking Without Silos

Ben Hill and Sarah McCool – Retargeting The Grand Ole Opry


Integrated Communications Summit Slated For Sept. 1014 Aug

The 5th Annual Integrated Communications Summit is slated for Sept. 10, 2013 at the Crown Plaza Hotel in Louisville. The event will bring an all-start lineup of marketing communications experts to Louisville and focus on integrating the areas of advertising, public relations, social media, digital marketing and mobile marketing into a cohesive communications strategy. The event is also a fund-raiser for the Louisville Digital Association and the Louisville chapter of the International Association of Business Communicators (IABC).

Our challenge this year with the Summit was to move beyond social media and focus on more broad marketing challenges for you. The theme that kept recurring was that you understand social, digital and traditional, but are having a hard time integrating them nicely to work together for your business. So we've built an awesome day of content around the theme of integrating your communications.

Gini Dietrich, founder and CEO of Arment-Dietrich in Chicago, and co-author of the book Marketing in the Round will headline the event. Her Spin Sucks blog is one of the most widely read resources in the public relations industry. Dietrich's integrated approach has served a number of top-tier clients. She'll bring that expertise to Louisville for the event. Her Marketing in the Round concept will illustrate how marketing and communications professionals can reach consumers at multiple touch points with both inbound and outbound marketing methods.


Joining Dietrich on the dais for the event will be Dave Knox, former digital lead for Proctor and Gamble who now serves as Chief Marketing Officer of Rockfish, one of the fastest-growing digital marketing agencies in the country. Knox also brings the perspective of entrepreneur and startup founder to the table. He is one of the co-founders of The Brandery, a Cincinnati-based incubator for technology companies. Knox will present a talk on how to operate without silos, breaking down the traditional barriers for integrated communications.

Heather Whaling of Geben Communication will also join the Summit's agenda. Her Columbus-based firm mixes traditional with new media marketing for a wide variety of companies, events and non-profits. Her grasp of leveraging the digital landscape to provide cutting-edge public relations ideas to clients makes her perfect to discuss the topic of Public Relations on the Bleeding Edge.

Jayme Soulati of Dayton, Ohio-based Soulati Media will focus her talk on integrating social media — both communications across channels and integrating social across departments and silos within the organization. David Coomer of Lexington, Ky.'s Cornett IMS, will help attendees understand the definition of “advertising” in today's digital-first landscape and present case studies and ideas of how one of Kentucky's most successful agencies has evolved to think in an integrated fashion.

Two other speakers will be added to the docket as well. And yes, I'll host and perhaps even present some ideas on integration as well.


The event is $119 for LDA and IABC members and $159 for non-members. (Subscribe to our email newsletter and you're an LDA member, by the way.) After Aug. 23 the price jumps up to $159 for members and $209 for non-members. I can assure you with this lineup, you'd be hard pressed to find a better value in a day's workshop.

Do make plans to attend. And sponsorships are welcome. Please reach out to me or Deborah Boyer for information on being a sponsor. You can get us at info — at —

See you at the Summit on Sept. 10!


Best-Selling Author Jay Baer Brings Youtility To Louisville Aug. 1430 Jul

New York Times Best-Selling author Jay Baer will bring his concept of Youtility to the Louisville Digital Association’s August 14 gathering. The talk and networking event will be 6 p.m. until 8 p.m. at The Pointe at 1205 E. Washington Street in Louisville. Admission is free and open to the public. Hors d’oeuvres and a cash bar will be available.

Baer’s latest book, Youtility: Why smart marketing is about help, not hype (Penguin/Portfolio) debuted at No. 3 on the New York Times bestseller list for Advice and How-To books in early July. It discusses how today’s best, cutting-edge marketers create marketing so powerful, customers would pay for it. The concept of Youtility unifies several focal points for businesses of late: advertising, public relations, community relations, digital marketing and social media. Baer will explain the principles for the Louisville audience.

The first 100 attendees will receive a free copy of Youtility, courtesy of  the event sponsors: CafePress, Forest Giant and  The Pointe.

“Jay Baer is well on his way to being Godin-esque in his ability to identify and translate marketing concepts and trends for the industry,” said Jason Falls, co-founder and board member of the Louisville Digital Association. “Youtility is the most important book marketers will read this year, maybe in many years. Having him for a few hours here in Louisville to discuss and explain the concept is exciting.”

Youtility is Baer’s second book. His first, The Now Revolution (Wiley 2011), co-authored with Amber Naslund, is also commonly found dog-eared on the shelves of smart marketers. Baer is the CEO of Convince and Convert, one of the world’s leading digital, content and social marketing firms. While a truly virtual agency, Convince and Convert and Baer are headquartered in Bloomington, Ind.

The Louisville Digital Association is a non-profit group focused on educating, promoting and connecting various communities in the Louisville area around the growing digital and online worlds. Our audiences include businesses, entrepreneurs, technologists, investors, marketers, engineers and artists. The group meets monthly and is free and open to anyone interested.

For more information, contact Jason Falls or Deborah Boyer with the Louisville Digital Association at

To sign up for the event – click here


Join the LDA & Forge for the EnterpriseCorp Signature Event Afterparty on June 1814 Jun

English: The Kentucky Center in Downtown Louis...

If you're of an enterpereneurial bent and live in the Louisville region, you should attend the EnterpriseCorp Signature Event on Tuesday, June 18.

If you can't make it to the SigEvent, or just can't pull together the $25 scratch necessary to hear Ben Yoskovitz, Jonathan Blue, Dale Boden, Tony Schy and Wright Steenrod discuss lean startups, don't worry — we have a low cost alternative.

Forge and the LDA have team up to run a nice, open and free afterparty for attendees of the SigEvent as well as the general techno-entrepreneurial public.

We'll gather in the lobby of the Kentucky Center for the Arts at 7:30 pm on Tuesday, June 18 — immediately after the SigEvent wraps up.

A local DJ, local beer and the extra-local Roobie Red Tea is on the house and, if you need a little more emphatic libation, a cash bar will also be purveying the sterner spirits. Come mix it up and match wits with a who's who of the region's technology and business communities, no charge.

See you on Tuesday.


About the Louisville Digital Association

The Louisville Digital Association (LDA) was established to further the digital future of Louisville, KY and the Commonwealth. With its roots as the Social Media Club of Louisville, the Louisville Digital Association has expanded the conversation to trends on mobile, desktop web, entrepreneurship and technology in addition to social media. We continue to bring together the perspectives of engineering and development, design and user experience, sales and marketing, business and leadership from the Fortune 500 to entrepreneurs and start-ups. The diversity in these viewpoints provides valuable input to all. The Louisville Digital Association facilitates ongoing dialogue to engage and grow all involved, especially those with a connection to the area.

Contact Us

Need to contact the LDA? Just send a shout to info [at] louisvilledigital [dot] org!